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LinkedIn · Derrick McMichael II

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AI voice protection is becoming a real music business issue, not just a tech headline.

The Senate panel backing the NO FAKES Act tells me something pretty simple: the industry is finally admitting that a person's voice and likeness are not loose content assets for platforms to play with.

For independent artists, this matters even if nobody is making a fake Drake-level record with your voice tomorrow. Because the same system that can copy a superstar can also copy a local artist, a session vocalist, a producer tag, a hook, a sound, a face, a whole identity before that artist even has enough leverage to fight back.

That is the part I keep coming back to. A lot of artists are told to just post more, use more tools, move faster, automate everything. And yes, I believe in tools. I'm building with them every day. But the bottom of the funnel is still revenue, and revenue depends on ownership, trust, and being able to say, "this is mine."

If you are an artist right now, I would not wait for a law to save you. Start documenting your catalog, your stems, your likeness usage, your content history, your split sheets, your brand deals, your audience data. Treat your identity like an asset before somebody else treats it like training material.

The artists who win in this next era will not be the ones who reject AI completely. It'll be the ones who use it without giving away the thing that makes people care about them in the first place.

Are you already thinking about voice and likeness protection, or does it still feel too early?

#IndependentArtists #MusicBusiness #AIMusic #ArtistRights #LOUDmusic

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Post ID: c53f2ca1…Platform: LinkedInLast synced: 6/26/2026, 1:54:44 AM

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